Born and raised on the coast of NSW, Australia, I am a water baby who fears the waves.
During my degree in Communication; Media & Journalism, I began to write about music for numerous publication throughout Sydney. I was lucky enough to carve out a career in music after graduation, but eventually I found my way into social media & marketing.
After 3 years with Australian activewear label THE UPSIDE as their Marketing & Partnership manager,
I currently work with leading digital agency
Search Insights, heading the company's expansion into creative brand strategy & content creation.
I spend most of the days shooting or producing content, and the other days brainstorming, connecting & activating.
Life is pretty good.